God’s Word in Action: Together We Can Change the World!

This is an article that I wrote for this new campaign that we launched at work this Spring. It’s called “God’s Word in Action” and has been my favorite project by far. I am blessed with being able to run the marketing for it. I wanted to share this with you and let you know what we’re up to in the Thomas Nelson Bible Group.

God’s instruction that we should serve others is unmistakable in Scripture. It’s not a choice that we’re given. It’s a command. God charges us to reach out to those in need – in our neighborhoods, schools, and workplaces, in our cities and nation, and around the world.

In fact, God issues a specific call that we are to especially look out for “the least, the last, and the lost” – the marginalized and disadvantaged in our society. The widows, the orphans, the sick and the poor.

Did you know that there are over 2,000 verses in the Bible that deal with God’s view on justice & poverty? Verses like this one:

“Stand up for the poor and the orphan; advocate for the rights of the afflicted and those in need.” Psalm 82:3 (The Voice)

Thomas Nelson, Inc., one of the world’s oldest and largest Bible publishers, has selected this verse as the theme of their God’s Word in Action campaign. They are striving to put God’s Word into action by helping others in tangible ways and inspire others to do the same.

Thomas Nelson has partnered with World Vision as part of the campaign. Every Thomas Nelson Bible purchased at Christian retail helps World Vision eradicate poverty & preventable deaths among children.** When you buy a Thomas Nelson Bible, you can know that you are helping save children’s lives in the U.S. and around the world.

According to World Vision, each day more than 24,000 children die from preventable causes. The donation from Thomas Nelson will target the fundamentals of child health, including clean water and nutritious food. Water is one of the world’s most important natural resources, yet every 21 seconds, a child dies from a water-related illness. Worldwide, one in four children doesn’t get the nutrition he or she needs.

The God’s Word in Action campaign will support sustainable solutions for clean water and secure food, including digging and improving wells, teaching good hygiene practices, providing food aid, improving agricultural practices, and monitoring children’s heights and weights.  It will help children like Mariama, 6, who suffered from trachoma, a blinding eye disease from unclean water, until World Vision installed two water pumps in her village in Niger.

For children living in need in the United States, contributions will make available top-quality necessities that disadvantaged families are unable to afford. Donations also will assist community-based medical facilities in providing children with personal care items.

“As a Bible publisher, we’re making a concerted effort to ensure that we’re living out what God calls us to do as people and a company,” says Thomas Nelson’s Senior Vice President & Bible Group Publisher Gary Davidson. “In today’s economy every penny counts, but we felt strongly that this was an important investment. We’re in a business of developing life-changing products, and it’s only fitting that we are actively involved in other life-changing initiatives.”

In addition to the financial donation to World Vision, Thomas Nelson is creating a movement to encourage Christians to put God’s Word into action in tangible ways. We all have different passions for our personal areas of service. Some feel strongly about helping the homeless, while others thrive doing service at nursing homes or working with children. Some feel called to go on mission trips around the world, while others constantly look for service opportunities every day in their own neighborhoods.

It does not matter what you do, as long as you do something. Start somewhere. Buy a cup of coffee for the car behind you and leave a note for them expressing God’s love. Give up buying lunches out for a month and donate that money to an organization that feeds the hungry. Volunteer to tutor at an underserved school in your area. Just start today.

Thomas Nelson’s Bible Group has built a website that is full of ideas on how you can help others. You can sign up to receive weekly Bible verses, action challenges and ideas. You can also share a story of what you or someone you know has done to put God’s Word into action and help others. Get inspired and then take action.

Join the Movement Today! Learn more by visiting www.SeeGodsWordinAction.com.

Buy a Bible, Help a Child

Every Thomas Nelson Bible you purchase at a Christian retail store helps World Vision end poverty & preventable deaths among children in the U.S. and worldwide.** Just look for any Bible with the Thomas Nelson logo. For more details and to join the movement visit www.SeeGodsWordinAction.com.

Together We Can Change the World!

**Applies to sales at U.S. Christian retail stores only from April 1, 2011 – March 31, 2012. Thomas Nelson will donate 10% of its year-over-year net revenue growth achieved during that period to World Vision, with a minimum donation of $75,000. In addition, when World Vision combines our $75,000 minimum donation with grant funds and corporate donations, the donation multiplies 4 times to provide $300,000 in help to improve the health of children. Just look for any Bible with the Thomas Nelson “house” logo. For more information about World Vision, visit www.WorldVision.org.